CONSUMERS are becoming concerned about the use of their personal information by mobile application (app) providers, with many demanding to know when an app is gathering or sharing their personal information.
This is according to a global privacy report by mobile content and commerce industry body MEF, which was released this week. Many apps are free, or heavily discounted, and these business models are undoubtedly key factors behind their meteoric success, MEF said.
International research firm Gartner forecasts that more than 185-billion applications will have been downloaded from mobile app stores by next year.
However, according to MEF, in recent months a few high-profile apps have been found to have transgressed in the collection and use of personal data.
The study found a third of consumers are comfortable sharing personal information with an app that they have bought.
MEF said some consumers are either choosing to ignore apps until such time as they can trust them not to share their personal information, or worse, they are engaging with apps not knowing that the app is sharing information without their permission. The survey was carried out by On Device Research, which interviewed 9,500 mobile media users in 10 countries including the US, UK, China, India, South Africa, Brazil and Saudi Arabia.
Growth markets are least comfortable sharing personal information. Women, men above 35 years old and Android owners feel least in control of their data, the research showed.
Next time you decide to share your location, or personal details ensure the site will not abuse this data.